The next wave of growth for your brand

We are an end- to end Growth Boutique for the FMCG industry. We focus to deliver growth for your core businesses through innovation.

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Scroll down to find out what 10x can do for you.

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We are a marketing and innovation boutique that delivers tangible growth where it matters the most....

Your core brands.

Read more about us

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Industry experts and a track record

We're deeply invested in our clients' succes and projects. Always improving.

50+

Happy clients

We deliver high quality solutions and value transparency and partnership.

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Partners

We engage with ambitious and driven partners in order to push forward.

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We are here to solve real problems for real people.

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We believe in partnerships and honesty.

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We’re problem solvers by heart and designers by profession. See what we can do for you.

Services

UX Research

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UX Design

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UI Design

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Ecommerce

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Websites

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Apps

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Animation

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Visual Identity

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Brand Strategy

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FMCG
Growth Makers

We are end- to end Growth Makers for the FMCG industry. We focus to deliver growth for your core businesses through innovation.

Scroll down to find out what 10x can do for you.

Growth Strategy and Governance

We help organisations identify growth opportunity spaces to re-position, re-invent or transform the core business.

This means we help with:

- Designing and implementing an end- to end innovation process with a clear governance model

- Setting up and preparing the management to evaluate and assess innovations as an investor and helping them to apply innovation accounting and metered funding principles. 

- Identify and train your marketing and innovation talents to deliver on high strategic innovation projects 

-The creation of start-up friendly and agile support processes that enable your teams to learn faster, better and more consumer centric.

We help our clients to develop growth strategies and identify opportunity spaces. We do this based on:

- The identification of under- and overserved consumers and their jobs to be done.
- Understanding the investment landscape and startup- and scale-up activity. 
- Mapping the competitive landscape 
- Sizing the Total Addressable Market (TAM) 

Growth Innovation

We deliver tangible growth for your business where it matters most....

Starting from your core.

In order to create brand growth, drive penetration and recruit new consumer groups to your brand we need to innovate.

Innovate for new products and where relevant new business models.

We help companies with the following challenges:

- How can we re-position existing products in our portfolio for new occasions or needs?

- Help us recruit new consumers for our brand and create a validated acquisition strategy.

- Our core business is declining in certain markets. Help us change this around. 

- Help us stretch our brand to new occasions and product formats and capture more volume and frequency. 

- Help us to understand how we can take a premium position in a highly competitive market.

- Help us to understand and validate new ‘route to markets’, different channels and new technologies (NFT’s, Metaverse, Web3.0) to create brand loyalty (for example Starbucks Odyssee).

- Help us to develop a new loyalty model for our brand.

- Help us to create a portfolio of platforms and product concepts for the upcoming year(s).

- How can we use new channels (Roblox, Amazon etc.) and technologies (NFT’s, Web 3.0 applications) to drive brand growth for our existing brands?


Growth marketing

Only in the online channels already an equivalent of 30 billion annually is wasted on marketing without a clear return on investment.

With our data driven and test and learn approach we can help you optimize your marketing (PFME) spend across channels and improve your ROI of your e-commerce platforms. We help companies with the following challenges:

- Improve sales performance across channels and optimise the media spend. 

- Improve D2C sales in your e-commerce platform, or e-retailer like Amazon.

- Help us to create a (online) winning marketing campaign for our
brand. 


Growth capabilities

We don't believe in excubation. We help you develop the right mindset for growth accros the board. And develop the internal capabilities, skill- and toolset, in order to stay future- proof.

Therefor in order to achieve long-term success, large corporations should develop the capabilities internally that allows them to win.

In our capability programs (workshops & coaching) we help (senior) management team understand the frameworks, processes and tools to start, judge and fund new innovations.

But we also focus on developing the right mindset and habits to make sure, when we are out of the building;  a way of working is implemented.


Meet Our Clients

Why clients work with us.

Senior FMCG leaders with industry knowledge and a track record

We know the FMCG industry by heart. Our team worked in different large corporations for different brands. We have hold multiple senior leadership positions and know how it is to stand in your shoes as a business leader. We understand the needs, pressures and restraints of the business and have experience in all aspects of brand growth and innovation.

Consumer centric

The way marketing and innovation is executed needs to change. Linear, expensive and blueprint approaches to complex innovation, growth and brand challenges are not working. The success rate of new products within the FMCG space is on average less than 10%. We apply a hypothesis driven test & learn methodology specifically tailored to the FMCG industry.

Intuition informed but data- driven

With our extensive experience and your category and brand knowledge we can formulate new ideas and assumptions for growth and test these systematically to make data informed decisions.

Business Focussed

Creating desirable, feasible and viable products is the challenge for large corporations and brands. In order to invest resources into new products and innovations we focus on a sharp business case or stop projects early.

Breaking down silo’s

Working with multi disciplinary teams makes sure we get your internal capabilities mixed with our external learning. In this way we deliver product propositions, positioning and communication direction(s) that you can market truly successfully and leverage your internal capabilities. Business involvement is embedded in our process.

News and Content 

The 10x Growth Machine: How established companies create new waves of growth

By Misha De Sterke
Buy now on amazon

Misha de Sterke

                          Founder
15+ years innovation & change experience
Startup mentor, 4 x entrepreneur
Author two nominated books

misha@10xgrowth.nl

Carl Nagle

      Associate partner FMCG
20+ years FMCG experience
Insights director, VP innovation.
Ex Mondelez- JDe

Maurice de Vries

                     Head of Design
15+ years design and tech experience
Worked for many large FMCG Brands. 
Co-founder Kryptomon

Sharon Sciammas

                         Head of Tech
18 years experience in tech and platforms
Community growth expert.
Co-founder W3B Lab

Robert Makkink

                       Associate Partner FMCG
Ex Divisional General Manager Europe At Unilever. 
25+ years experience across Foods, Beauty, Personal-
and home care.
Accelerator of teams, brands and business.
Supervisory Board member 

Christina Mueller

Associate Partner FMCG
20+ years FMCG experience
Ex CMO and Strategy director
KraftHeinz and Unilever

Jeroen Tjepkema

                       Growth and product VP
Successful ecommerce entrepreneur
Extensive FMCG corporate innovation experience

Milos Sesevic

                                 Head of Growth
Experienced FMCG growth marketeer
Focussed on optimizing growth through digital channels

We’re already looking forward to meet!

The leadership team

General inquiries

We’re here to help.
Wether you have a request or a question.

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